Author Archives: Athina

4-year-old!

Happy birthday my sweetheart! Yet another incredible year with so much fun, laughter, learning, acquiring, sharing! So proud of this little boy…

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Cupcakes matter

Cupcakes ready! In the photo you may see the result of my first attempt – not 100% perfect, yet not disappointing either. Taste good anyway 🙂 I’ve devoted a couple of hours and some more time afterwards to clean up … Continue reading

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A year in the life of Anastasis

Borrowing a digital marketing terminology that refers to the high level representation of all touchpoints with a customer segment within a year, I think this is a perfect analogy to describe the photo 🙂 What you see is the collection of handcrafts … Continue reading

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The color of spring

Deco ideas borrowed from Casa de Retalhos

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iMarketing Society – Digital Marketing Initiative

The iMarketing Society is a brand new initiative, to create a Greek hub for digital marketing. The aspiration is to create a meeting hub for networking and cooperation among all those people working with digital marketing technologies; a hub for ideas … Continue reading

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Snow-white

A little snow is enough to lighten up a day and make an indifferent place look beautiful. When leaving the office this afternoon my eye was attracted by the snow covered trees that were shining along the way. Feelings of … Continue reading

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The optimal length for every social media update and more

Very nicely set article with useful – and documented – tips on how to best fit the length of our online content. Don’t miss the infographic! How long should my tweet be? Or my blogpost? Or my headline? By Kevan Lee, BufferSocial

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The NSFW State of Advertising 2014-15

The NSFW State of Advertising 2014-15 from Nicole Larrauri The rapid changes in the advertising industry may feel like the ad-pocalypse is upon us, but embracing the revolution and partnering with strategic thinkers can help connect brands to customers today

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For decoholics!

Ho ho ho!!! Carried away by my 3,5 year old son, who is now discovering Christmas songs, tales, letters to Santa etc, I’m also “playing the game” – and orchestrating it 🙂 I can tell you that it proves to be … Continue reading

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The top reasons innovation projects and programs flop

A nice piece of reading and learning, by an experienced Program Manager. BY KAREEM SHAKER, PMI-RMP, PMP Innovation does not guarantee success. Many top-notch organizations have launched innovative product-development projects that were broadly marketed and hugely funded but turned out to … Continue reading

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